In case you haven't noticed, social media is a BIG deal. In order to make social media worth time and monetary investment, understanding how to best reach your audience on each platform is crucial to reaching your goals. The group of people who use Facebook as their primary social media platform respond differently and have different preferences when compared to Twitter or LinkedIn. This is why it is important to customize your messaging on each platform. 

Facebook's primary users are Millennials and GenXers, with the latter spending almost seven hours per week on social media, whereas Pinterest use is spread evenly across most age groups, according to the infographic by Tracx.

The infographic below brings together demographics from seven of the most popular social networks: Facebook, YouTube, Instagram, Twitter, Pinterest, LinkedIn, and Reddit.

Source: Tracx