Why should I advertise on Google Ads?

Google Ads, specifically Google’s text ads, have a key advantage over other digital ad platforms in that your...

Buyer personas should be at the forefront of everything your business does- especially marketing. If you already have buyer personas in place, that’s...

You put too much thought and effort into creating content for your brand not to promote it! In an ideal world, you’d publish your fabulous content...

Millennials and Gen Z consume a lot of content. Among the many forms of content available, video continues to lead, and it doesn’t show signs of...

We often recommend that digital campaigns are accompanied by a landing page rather than a general contact form on a client’s website. When a lead is...

Google Ads is a great platform to be on for several reasons, but did you know that Google gives you tools to help you get your campaign right from...

No one would click on a search result that was blatantly an ad, right? Wrong. The click-through-rates (CTRs) speak for themselves. The average CTR...

Social media is an integral part of the buyer's journey. People follow brands on social media for a variety of reasons, whether that be to research a...

According to Unbounce, a landing page is a standalone web page created specifically for the purposes of a marketing or advertising campaign. It’s...

Product descriptions can play a major role in drawing organic traffic to a retailer's product pages by helping search engines better understand what...