Returns can erode into a retailer's profits, especially online retailers. Return rates for brick and mortar stores average around 9% whereas they can...

Your company's website should be a lead generating tool. A common misconception is that placing a few "Contact Us" links on your website will serve...

A few years ago a marketing buzzword, omni-channel marketing, popped up. Marketing buzzwords come and go. This one is here to stay and more is...

Until the advent of digital marketing, word of mouth had long been unchanged. Word of mouth is no longer simply a customer telling their neighbor...

While most purchases still happen in store, the smartphone's influence on the buyer's journey is too significant to be ignored. Need proof? 82% of...

In 2017 an estimated 200 billion apps are predicted to be downloaded, making app development a lucrative business. In fact, mobile apps account for...

Retailers everywhere are getting ready for the biggest shopping week of the year. Black Friday, Small Business Saturday, and Cyber Monday drive...

Facebook recently announced changes and new features that will impact business pages. They also announced some errors they found in their reporting...

The holidays are upon us once again. Each year retailers strive to maximize sales both in store and online. Facebook has evolved into a platform that...

Instagram recently began testing new features that allow its users to explore product information through the app and also offers an improved...