We all get a million emails each day. Take a moment to think about the ones you actually read. I would be willing to bet that they all have a few common characteristics; they are personalized, they are backed by a strategy, and they utilize some sort of marketing automation. 

Email marketing has been around for long enough that email marketers have been able to put together several facts about email campaigns that consistently hold true. While design trends and the devices emails are read on continue to evolve, there are several facts you need to build your next email campaign.

Email marketing, when done right, has very high ROI. According to the infographic below, email marketing makes $44 for every $1 spent and is 40x more effective than social media. That's huge!

In order to reach that level of success, marketers need to have a basic understanding of the facts that drive a successful email marketing campaign.

Here is what you need to know for a successful email campaign in 2018. 

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